Travelling to Asia implicated thoughts about traditions hitting modern culture. In arising Asian countries social traditions and icons hit the young high-tech-culture like nowhere else in the world. The charm icon Maneki Neko (Lucky Cat) embodies both traditions and the candy-bright taste of young people. It’s shape is used to create computer-generated patterns for clothes and products. To take up the topic of traditions and recent habits computer programs are used in a non-traditional way: The images were constructed by drawing with ordinary letters. Like programmers which create huge works by repeating zeros and ones, the shapes, textures and colour shades for this collection were produced by layering, shifting, grouping and repeating the letters of Lucky Cat’s other name MANEKINEKO. Filled squares in the background remind of pixels and computer generated art.

The colour palette of LUCKY CAT consists out of bright yellows, greens and red. These colours are were inspired by the original colours of Maneki Neko, traffic lights, flags and flashing neon signs on markets. The three almost alarming colours seem even brighter on the conscious chosen white and transparent backgrounds. Silver and black metal foil is used to add a shiny note to the digitally printed cottons.

All the designs could also be printed on ceramics, plastic, leather or heavy fabrics. A rain jacket or shoes with LUCKY CAT prints could be a lightening highlight in every wardrobe. The colours also increase the consumer’s safety in street traffic. As high-fashion accessories, souvenir umbrellas or tea pots, the shades of Maneki Neko brighten the mood.